The teaching business case studies available here are narratives that facilitate class discussion about a particular business or management issue. Teaching cases are meant to spur debate among students rather than promote a particular point of view or steer students in a specific direction.
Some of the case studies in this collection highlight the decision-making process in a business or management setting. Other cases are descriptive or demonstrative in nature, showcasing something that has happened or is happening in a particular business or management environment.
Whether decision-based or demonstrative, case studies give students the chance to be in the shoes of a protagonist. With the help of context and detailed data, students can analyze what they would and would not do in a particular situation, why, and how.
🔍 What Are Case Studies in Interviews?
Case studies are scenario-based questions where you’re asked to solve a business problem, often with limited data and time. Companies want to assess:
- Your structured problem-solving approach
- Ability to ask the right clarifying questions
- Quantitative and qualitative reasoning
- Business sense and decision-making
- Communication skills under uncertainty
🏢 Popular Companies That Ask Case Study Questions
- Google – Product launch strategy, market sizing, data insights
- McKinsey & BCG – Profit decline, market entry, operational bottlenecks
- Flipkart / Amazon – Delivery logistics, last-mile cost reduction
- Uber / Ola – Rider retention, pricing models, user growth
- ZS Associates – Pharma sales forecasting, pricing optimization
- Deloitte / EY – Tech consulting cases, digital transformation
- Startups – GTM (Go to Market) strategy, building MVPs, product metrics
📘 Common Case Study Categories
1. Market Entry
“Should XYZ enter the Indian fintech market? How would you assess the opportunity and risk?”
2. Profitability Problem
“A retail chain is experiencing a drop in profits. How would you identify and fix it?”
3. Product Improvement
“How would you improve the search feature in our mobile app?”
4. Data-Driven Decision Making
“Here’s some product usage data. What insights can you draw, and what actions would you recommend?”
5. Go-To-Market Strategy
“You’re launching a new B2B SaaS tool. What’s your GTM strategy?”
6. Customer Churn
“Our subscription cancellations have increased 20% in Q2. How do you investigate and reduce churn?”
